Who are they?

Nutrition professionals 61%
Clinical medicine and allied health professionals 28%
University professors and academics (nutrition and medicine) 18%
(%s include some overlaps)

Where are they?

(Readership in South America, China and Africa is expected to rise significantly in 2001 as a result of our translation of the Updates into Spanish, Portuguese, Chinese and French)

Academia

Our subscribers come from around 900 universities and colleges:

North America 360
Asia-Pacific 113
Europe 249
South America 96
Africa and other 99

They include well over a thousand Professors of nutrition and medicine.

Journals

Our subscribers include the editors or members of the editorial boards of most of the world's leading nutrition journals.

These include: American Journal of Clinical Nutrition, Annals of Nutrition and Metabolism, Nutrition, Nutrition Research, Nutrition Research Reviews, Nutrition in Clinical Care, Asia Pacific Journal of Nutrition, British J Nutr, Clinical Nutrition, European J of Clinical Nutrition, European J of Nutrition, Int J of Sports Nutr and Exercise Metab, International J for Vitamin and Nutrition Research, J Am Coll Nutr, J of Nutrition, J of Nutritional and Environmental Medicine, J of Pediatric Gastroenterology and Nutrition, JPEN, JADA, Canadian J of Dietetic Practice and Research, Curr. Opin. Clin. Nutr. Metab. Care, J of Alternative and Complementary Medicine, J of Nutrition for the Elderly, J of Pediatrics, The International J of Applied and Basic Nutritional Sciences, Nutritional Neuroscience, Public Health Nutrition, and The Lancet.

Organisations

Within North America our subscribers occupy key positions within organizations such as: FDA, the National Institutes of Health, the USDA (including many of its regulatory and research departments), CDC, USAID, US Department of Health and Human Services, National Cancer Institute, American Dietitians Association, Food and Nutrition Board, and various state health and food regulatory departments.

In other regions, organizations include (amongst many others): British Dietetic Association, Chinese Institute of Nutrition and Food Hygiene, Australian and NZ Food Authority, Korea Food and Drug Administration, Argentine Institute of Nutrition, Food and Nutrition Board of the Health Council of the Netherlands, Institut National de la Recherche Agronomique and ORSTOM France, Istituto Nazionale Della Nutrizione Italy, National Council of Nutrition in Norway, Ministry of Health Singapore and many other food and nutrition regulatory, policy setting and research bodies.

On the international scene, the organizations include: WHO, FAO, UNICEF, World Bank, UN World Food Program, Micronutrient Initiative, IUNS and many NGOs.

Total Readership

We have 17,000 defined health professional subscribers in 160 countries, growing by 5,000 subscribers annually. From our most recent readership survey (see Appendix 2), 62 % of our defined subscribers forward the Updates on to an average 5.4 people each. We have taken a conservative estimate from this data that our total readership is at least 40,000 health professionals and students.

User survey December 2000

Sample: We surveyed 10,000 established subscribers and have included 2,504 replies in this analysis.

Main results:

Read each or most issues they receive 91%
Read all or most of the content of each issue 77%
Find the Updates trustworthy 97%
Actively involved in recommending or use of nutritional products in their work 74%
Share the Updates with others 62%
Average number shared with (if shared) 5.4 people each

For more detailed results of our user survey (including user comments), please refer to our web site at: http://arborcom.com/survey


 
 
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